Une expérience qui peut changer une vie
The American Dream.
Le 8 mars dernier, j’ai participé pour la première fois au Festival SXSW à Austin pour toute la partie Interactive. Une semaine de conférences, de rencontres plus intéressantes les unes que les autres mais surtout une énergie qui booste pour pas mal de temps Cette expérience fut très inspirante et surtout c’est une bonne première approche pour l’année prochaine. Maintenant que les marques sont prises, je pourrai sans aucun doute mieux préparer la deuxième édition.
J’ai tenté de résumer les points qui me semble importants pour une jeune startup ambitieuse.
In English please ^_^
- THE MOST IMPORTANT -
”The key to success is not having a good product but asking the right question.” Steve Blank.
”Lean Startup workshop led by Steve Blank”
Go back to the basics.
Often we’re so focused on our product that we forget the purpose of building it! We are so convinced by this idea and in fact, we don’t know if it’s something that people want. That’s true!
Are we developing a product that people want to use?
We have to think about asking the right questions to solve the right pain and create the right product. Not the opposite and to finish by solving an nonexistent problem!
- GO OUT OF THE BUILDING -
”There is no penalty for launching too early but there’s a penalty for launching too late.” Eric Ries.
Don’t waste your time building things that no one wants. Just start and test your idea. Go out and make interviews, ask for feedback. Listen to what the users are saying about your product and make the changes. Early adopters prefer an incomplete product.
”Lean Startup conference by Eric Ries”
I can’t wait to go out of my building. That’s so true.
Even with this blog. I’m so under stress to write interesting posts that I don’t share them. But if no one reads them, what’s the purpose? I can do my best but without feedback from you, I can’t know if I’m doing right or not.
The same with my website. But now, it’s almost finished. In few days, I and you will be ready to use it. So exciting and stressful!
- BE REAL -
Don’t lie. Do your job with your heart. Share your experience. Tell your own story. Be unique.
” Storytelling conference by Lyn ”
I’m quite happy with what I heard during this conference. I had some doubts about writing this blog, putting my picture on my business card or making this video in which I explained my own story. But what I’m trying to do is to make that project emotional and sensitive. The topic is hard and convincing people to write about their own death is not the easiest thing to do. I’m curious about receiving my first feedback.
- BE CREATIVE -
Be an expert on your project’s topic. Be in the real world if you want to be on the Internet. Change the rules. Let people think about your company. Build a myth.
”Great marketing with no budget conference by ”
Be different. Be unique. Be creative. I agree even if it is not working all the time. You can be noticed by being different as ”If I Die” have done with their action. View it here on youtube. But are they targeting well? This is for me the real question. Because in the end, they had a very good buzz but how many people subscribe to their product after having seen the video?
So for me, to be a purple cow is essential but don’t forget to be aware of what you’re doing and don’t forget your audience.
- DON’T LISTEN TO ADVICE -
People who are giving advice are trying to generalize their own experience. What’s valuable for us maybe doesn’t work for you!
”Pinterest conference by ”
So true ! Advice for mentors :p
- WHAT A VENTURE CAPITALIST IS LOOKING FOR -
- increasing market
- new technology
- good team
The three first points seem logical even the fourth but I was genuinely surprised but the importance of the team for a VC. He doesn’t believe in one single person or new team building.
In each startup presentation, which is a key to credibility, the background of each member was explained.
Pour ceux qui ont participé au Festival: Feel free to comment this post ^_^